Essays about: "Planned walkway"

Found 1 essay containing the words Planned walkway.

  1. 1. Customer movement management in a retail setting: An explorative study of customer movement management at IKEA

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elias Lindskog; Niklas Martinsson; [2012]
    Keywords : Store design; Planned walkway; Customer movements; Spontaneous purchases; IKEA;

    Abstract : The designs of stores do seem to be an area of non-interest in general. Providing the right good at the right price should be enough. Still, we are exposed to different kinds of physical impressions when entering a store. The actual effects of those impressions are not well documented in research. READ MORE