Essays about: "Premium and Luxury."
Showing result 1 - 5 of 13 essays containing the words Premium and Luxury..
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1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE
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2. Increasing Brand Accessibility Without Compromising Brand Identity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper aims to investigate methods deployed by brands to increase accessibility while maintaining brand identity, particularly in premium and luxury brands. A literature review will provide a basis for a deeper understanding of brand identity, accessibility, and rejuvenation. READ MORE
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3. What drives consumers to keep the top-tier elite membership of premium hotels : Economic Needs or Spiritual Needs?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : It is well recognized that due to customers’ ever-growing material and cultural needs for a better life, an increasing number of people choose to experience premium hotels on their work trips or personal travels to keep top-tier elite membership of premium hotels. Previously, most luxury consumption research showed that higher needs drive consumer behaviour, such as identifying recognition and self-esteem. READ MORE
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4. Pack your bags: A Mulberry Repositioning case
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In 2012, Mulberry, a well-established British fashion brand recognised for its leadership in the affordable luxury category appointed a new CEO. This CEO aspired to reposition the brand to a target a more premium segment. READ MORE
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5. Changan Traveler : A Premium Service for Tomorrow
University essay from Umeå universitet/Designhögskolan vid Umeå universitetAbstract : The idea for the vehicle was inspired by an interest in creating a tranportation possiblity with an advanced design. The author had the fortunate opportunity to carry out an exam project at the automobile company Changan whose design department is in Turin, Italy. Changan produces almost exclusively passenger vehicles for the Asian market. READ MORE