Essays about: "Private Labels PLs"

Found 2 essays containing the words Private Labels PLs.

  1. 1. Private Labels in China - Case Studies of RT-Mart and ICA

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Jiazhe Xu; Rong Huang; Yingchao Ji; [2018]
    Keywords : Private Labels PLs ; RT-Mart; ICA; China; Sweden; Retail;

    Abstract : Private labels have been developing in Europe for a long time, but China is still in the primary stage. Compared with the developed countries, Chinese retail enterprises, especially supermarkets, have a lower level of their private label development. READ MORE

  3. 2. National Brand Positioning in the Swedish Meat Market : How to maintain a price premium

    University essay from Företagsekonomiska institutionen

    Author : Maxime Rigaud; Tianlin Shao; [2012]
    Keywords : National brands; private labels; price premiums; positioning; meat;

    Abstract : A global trend of decreased Willingness to pay(WTP) price premiums for national brands prevails.In this paper, the authors shed light on how national brands(NBs) can best defend their pricepremiums towards Private labels(PLs). READ MORE