Essays about: "Product Launch"

Showing result 36 - 40 of 104 essays containing the words Product Launch.

  1. 36. Never Mind(set) the Number: A study on numerical construal in the mind of a consumer

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Izabell Jissbom; Matilda Björklund; [2018]
    Keywords : Construal Level Theory; Numerical Cognition; Product Performance; Brand Liking; Mindset;

    Abstract : Companies are constantly competing to breach out with their marketing communication to reach customers' attention. The landscape is a highly competitive one and to disrupt it various tactical strategies need to be utilized. Such strategies include various practices of new product announcements, e.g. READ MORE

  3. 37. The individual inventor as a driver of social and sustainable innovations in Sweden: Understanding their motivations, the invention process, and why patents matter less

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Blaise Bayuo; [2018]
    Keywords : Social innovation; individual inventor; sustainable innovation; inventrapreneur; Sweden; Business and Economics;

    Abstract : Individual inventors have played an important role in shaping modern economic growth with their inventions. However, the upsurge in corporate and institutionalised research and development (R&D) has overshadowed the individual inventor in both academia and policy research. READ MORE

  4. 38. The Product Development and Adoption Process of Tech Startups

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Denise Sandquist; Emil Lundberg; [2018]
    Keywords : technology tech startup; edtech; sportstech; product development; diffusion of innnovation;

    Abstract : Tech startups that launch new products in new markets commonly operate in conditions of high uncertainty and a majority of these fail in an early stage. To survive and succeed, the way product development is conformed and executed plays a large role. READ MORE

  5. 39. Organizing With Kairos An ethnographic study of Kairos moments within a start-up company during the events prior to a new product launch

    University essay from Göteborgs universitet/Graduate School

    Author : Teodor Boström; Linus Brännström; [2017-07-04]
    Keywords : Process of Organizing; Organizing; Time; Kairos; Kairos moment; Start-up;

    Abstract : Time is a complex matter, and how people experience time could differ significantly. The focus of organizational researchers has shifted from organizations as stable entities, to processes of organizing changing over time. READ MORE

  6. 40. Max(imum) vegan : a case study on vegan products in the food service sector

    University essay from SLU/Dept. of Economics

    Author : Julia Marcopoulos; [2017]
    Keywords : consumers; food; food service sector; marketing; plant based diet; sustainable eating; sustainability; vegan;

    Abstract : Animal based foods have been important components of the Swedish diet for many years. As the meat, dairy and eggs require more resources than plants the sustainability advantage of the vegan diet is becoming incresingly acknowledged. However, research has shown evidence of it being difficult to change peoples’ dietry habits. READ MORE