Essays about: "vegan"

Showing result 1 - 5 of 76 essays containing the word vegan.

  1. 1. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Avraam Esras; Johnny Tran; [2022-12-14]
    Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE


    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Elias Lichtenstein; Tom Nyström; [2022]
    Keywords : Digital Behavior Change Intervention DBCI ; Diet; Veganism; Sustainability;

    Abstract : This paper explores the usage of digital behavior change applied to veganism by applying various concepts from different behavior change models. These models are used as a basis to create several intervention posts that are presented to participants over a period of 8 days via the medium of Instagram. READ MORE

  3. 3. The role of animals in sustainable land use : can a plant-based diet benefit both animals and land use?

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Blenda Agell; [2022]
    Keywords : land use; fair diet; animal ethics; plant based; vegan; agroecology; sustainability; food system; speciesism; anthropocentrism; critical animal studies;

    Abstract : Introduction: Agroecology and sustainability are both concepts that aim to find solutions towards a healthy planet. This thesis is based on two pillars with a plant-based diet as the connection between them. The two pillars are 1) the missing animal perspective and 2) a more resource efficient land use. READ MORE

  4. 4. The Popeye Paradox: Understanding Barriers to Plant-Based Consumption Maintained by Masculine Identities A Phenomenological Study on Dutch Vegan Bodybuilders

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Iris Martine Theresia Arts; Siannie Quartero; [2022]
    Keywords : Plant-Based Consumption; Gender Identity Maintenance; Stigma; Legitimization; Lifestyle Transitioning; Hyper-Masculinity; Z-MET; Business and Economics;

    Abstract : Purpose: A Contribution to the understanding of plant-based consumption by researching how bodybuilders navigate identity issues associated with a plant-based diet. Theoretical Perspective: We take on a consumer culture theory perspective by researching identity theory, stigma, lifestyle transitioning, and legitimization strategies of the subculture. READ MORE

  5. 5. Consumer Perception of Corporate Social Responsibilityin the Vegan Food Industry

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Annafrancesca Boffa; Lena Schreilechner; [2022]
    Keywords : consumer perception; corporate social responsibility; vegan food industry; vegan diet; dietary choice;

    Abstract : The aim of this research was to investigate the consumer perception of corporate social responsibility initiatives of companies in the vegan food industry, considering the consumers’ dietary choice and socio-demographic characteristics. The study is based on primary, quantitative data which was collected through anonymous surveys (N = 816). READ MORE