Essays about: "Product Promotion"

Showing result 16 - 20 of 94 essays containing the words Product Promotion.

  1. 16. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

  3. 17. Analysis of Chinese millennial consumers' preference for online advertising channel in China

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
    Keywords : Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

    Abstract : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. READ MORE

  4. 18. A transformation of a garment company from offline to online - an analysis with solutions based on SWOT and Enterprise Modeling : A case study on a small traditional enterprise

    University essay from Högskolan Dalarna/Informatik

    Author : Wan Shuting; [2020]
    Keywords : e-commerce; traditional garment company; online; offline; Business Model Canvas BMC ; SWOT analysis; Enterprise Modeling EM ; O2O e-commerce mode; C2B business mode.;

    Abstract : Chinese traditional garment enterprises not only have to face inventory and channel problems left over by history, but also encounter the influx of new online companies into the market, resulting in a significant decline in the turnover of the traditional garment industry. With the promotion of e-commerce, the economic development of the garment industry presents a new trend. READ MORE

  5. 19. The influence of celebrity endorsement through social media on impulsive buying in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

  6. 20. The Action-Action Gap: The Impact of Social Environments on Responsible Consumption Behavior

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marleen Sophie Christin Strömer; Pieternella Rozendaal; [2020]
    Keywords : Responsible Consumption Behavior; Situational Behavior; Environmental Influences; Value-Action Gap; Action-Action Gap; Business and Economics;

    Abstract : The purpose of this study is to generate a deeper understanding of the influence of social environments on individuals’ responsible consumption behavior. Based on between-group and within-group comparisons of data obtained from an online survey, we conducted one-way and factorial ANOVA tests. READ MORE