Essays about: "Product Promotion"

Showing result 21 - 25 of 94 essays containing the words Product Promotion.

1. 21. Wed 2.0: improving customer experience with wedding service providers through investigation of the ranking mechanism and sentiment analysis of user feedback on Instagram

   University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

   Author : Maria Jäderlund; [2019]
   Keywords : sentiment analysis; natural language processing; ranking; Instagram; VADER;

   Abstract : Instagram is one of the main social platforms for business promotion. Millions of potential customers and endless visual marketing opportunities makes Instagram a perfect place to increase online sales. There are many tools and mechanisms to promote brands on Instagram such as paid advertising or using a pre-generated set of popular hashtags. READ MORE

3. 22. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Gessica Aguirre Plasencia; [2019]
   Keywords : green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

   Abstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE

4. 23. The Role of Standardization and Adaptation in the Marketing Mix : A case study on a professional service firm

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Michelle Larsson; Karin Jakobsson; [2019]
   Keywords : Standardization; Adaptation; Marketing Mix; 7Ps; Internationalisation; Service Firm; PSF;

   Abstract : Background: The service sector has grown immensely during the last decades and the demand for services is increasing. For professional service firms (PSFs) that want to internationalize and move to other markets, it is important to know how to attract customers and how to accommodate their needs. READ MORE

5. 24. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

   University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

   Author : Basharat Ali; [2019]
   Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

   Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE

6. 25. Consumer experience : An exploratory study of why consumers chose to buy groceries online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Marcus Johansson Moberg; Tilda Karlsson; [2019]
   Keywords : Consumer Experience; Offline Grocery Shopping; Online Grocery Shopping; Channel Choice; The Marketing Mix;

   Abstract : Traditional grocery shopping has been the only option for Swedish consumers to purchase groceries for a long time. However, the relatively new format, online grocery shopping is rapidly growing in popularity. Hence, consumers are presented with a completely new grocery shopping experience which has different advantages and disadvantages. READ MORE