Essays about: "Product Promotion"

Showing result 11 - 15 of 94 essays containing the words Product Promotion.

  1. 11. Perceptions of eco-labelling among the Swedish food sector : a Q-study to identify challenges and incentives among food processors, retailers, and label organisations

    University essay from SLU/Dept. of Economics

    Author : Lina Larsson; [2021]
    Keywords : Eco-label; sustainable consumption; green purchase intention; informed purchase decision; ecosystem services; Q-methodology;

    Abstract : Eco-labelling is a promising approach to promote sustainable consumption. Despite a growing concern for the environmental consequences of food production, the use of eco-labels has remained low. READ MORE

  3. 12. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Svensson; Amanda Karlsson; [2021]
    Keywords : Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

    Abstract : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. READ MORE

  4. 13. Promoting a Circular Economy in the Mobile Phone Product System in China

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Shihui Wang; [2020]
    Keywords : Mobile phone; System dynamics model; Sustainability profit; Old-for-new policy; Eco-design; Product service system;

    Abstract : The concept of the circular economy has been introduced to China and encouraged to be implemented in manufacturing industries by the government in recent years. The implementation of a circular economy in the mobile phone product system can potentially serve as a solution to reducing a significant amount of waste mobile phones. READ MORE

  5. 14. Marketing Strategy for Software as a Service Companies within the Logistics Vertical Software Niche : A multiple case study

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Ardy Daniel Kusnadi; Fredrik Einarsson; [2020]
    Keywords : Marketing strategy; SaaS; Vertical Software; Cloud Computing;

    Abstract : BackgroundUtilizing the Software as a Service (SaaS) business model is a distinct trend for marketing softwarevia the Internet. It allows software suppliers to expand their market globally and to extend theiroffering to customers by simplifying their software procurements and ownerships. READ MORE

  6. 15. Implementing simplified LCA software in heavy-duty vehicle design : An evaluation study of LCA data quality for supporting sustainable design decisions

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Chih-Chin Teng Chih-Chin Teng; [2020]
    Keywords : Life cycle assessment; sustainable product development; software; data quality; long haulage vehicle;

    Abstract : Simplified life cycle assessment (LCA) method quickly delivers an estimation of the product’s life- cycle impacts without intense data requirements, which are taken as a practical tool in the early stage of product development (PD) to support sustainable decisions. However, obstacles are to integrate the LCA tool efficiently and effectively into the designers’ daily workflows. READ MORE