Essays about: "Product Promotion"

Showing result 6 - 10 of 94 essays containing the words Product Promotion.

  1. 6. The impact of leadership, learning culture, and willingness to change on automation deployment and organisational performance

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Grigorios Stathis; Thomas Metzitis; [2022]
    Keywords : leadership; participative; autocratic; automation deployment; learning culture; technology adoption; innovation; willingness to change; organisational performance; ;

    Abstract : Background: Automation deployment is an innovative solution for organisations andbusinesses to improve efficiency and increase value. This study examines the impact ofleadership, learning culture and willingness to automation deployment and, therefore,organisational performance. READ MORE

  3. 7. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

  4. 8. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Therese Genovese; Charlotte Green; [2021]
    Keywords : green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

    Abstract : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. READ MORE

  5. 9. The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elisa Perrin; Juliette Ferrer; [2021]
    Keywords : consumer; green marketing; product; promotion; Sustainability Marketing Strategy SMS ; responsible consumption; Corporate Social Responsibility CSR ; corporate citizen.;

    Abstract : Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. READ MORE

  6. 10. Diagnostic tool for issue categorization and capability determination in flexographic printing

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Andreas Vidovic; [2021]
    Keywords : Color-to-Color Register; Design Process; Data Processing; Data Visualization; Prototyping; Usability; Technology and Engineering;

    Abstract : Today communication, promotion and transaction of products are key functions of product packaging. The quality of the package print is therefore of great importance and needs to be consistent for large production quantities. One of the most common technologies for printing on paper or cardboard is flexographic printing. READ MORE