Essays about: "Product attitude"

Showing result 1 - 5 of 253 essays containing the words Product attitude.

1. 1. Service Adoption in The Agricultural Sector - A case study about the role of product-service offerings for Swedish cattle farmers

   University essay from Göteborgs universitet/Graduate School

   Author : Emma Larsson; John Larsson; [2023-07-19]
   Keywords : Agriculture; Cattle farmers; Business model change; Digital servitization; Product-service-software systems; Product-service adoption; Value co-creation; Servitization;

   Abstract : Even in traditional sectors such as the agricultural sector, digitalization has significantly impacted operations. Because of the sector’s fundamental role in society, understanding this digital evolvement to support further development is of essence on a grand societal level. READ MORE

3. 2. Hundägares motivation till utfodring med färskfoder och deras inställning till sterilisering av foder: en enkätstudie

   University essay from SLU/Dept. of Clinical Sciences

   Author : Moa Lindell; [2023]
   Keywords : färskfoder; RMBD; BARF; högtrycksbehandling; HPP; livsmedelsbestrålning;

   Abstract : Att utfodra sin hund med färskfoder, även känt som Raw meat based diets (RMBD), har ökat i popularitet de senaste åren. Förespråkare av dieten menar att den är överlägsen traditionella våt- och torrfoder gällande näringsinnehåll och positiva effekter på hundens hälsa. READ MORE

4. 3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

5. 4. Enhancing mobile advertising through 3D and AR

   University essay from Uppsala universitet/Industriell teknik

   Author : Erik Linnarson; [2023]
   Keywords : 3D; AR; Advertising;

   Abstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE

6. 5. A study on consumer perception of clothes repair and opportunities for brand intervention

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Hai Ly Pham; Ankita Kanjilal; [2023]
   Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

   Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE