Essays about: "Professional Team Sports"

Showing result 1 - 5 of 19 essays containing the words Professional Team Sports.

  1. 1. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

    University essay from Göteborgs universitet/Graduate School

    Author : Olle Ahlberg; Adam Palm; [2023-07-03]
    Keywords : Personal brands; brand equity; sports marketing; track and field;

    Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

  3. 2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    University essay from Göteborgs universitet/Graduate School

    Author : William Nordlund; Mattias Johansson; [2023-07-03]
    Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

  4. 3. Accounting and the Dark Side of Passionate Interest - The Case of a Swedish Elite Women's Football Team

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Tova Isberg; Jessica Kollberg; [2023]
    Keywords : Sports; Women s football; Passionate interest; Institutional logics;

    Abstract : This thesis examines the interrelationship between accounting practices and the coexistence of multiple institutional logics in a Swedish elite women's football team. While previous studies have investigated the nexus of accounting and sports, the perspective of a female sports organization remains unexplored. READ MORE

  5. 4. Electronic Performance And Tracking Systems (EPTS) : Perceptions, Benefits and Challenges of Professional Football Athletes and Training Staff

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Pavlos Bitilis; [2021]
    Keywords : Information Systems; Personal Informatics PI ; Wearables; Electronic Performance Tracking Systems EPTS ; Football; Football Technology; Football Athletes; Football Training Staff; Sensemaking; Qualitative Research; Ethnography; Greece;

    Abstract : Personal Informatics (PI) are information systems that allow people to process activities with the usage of information technology, aiming to produce informational products (data) either for themselves or for others. Technologies that enable PI are becoming increasingly popular, assisting people in collecting personally relevant information about their body and their behaviour. READ MORE

  6. 5. E-sports, A Man's World? How Gender Ratios in E-Sports Teams Affect Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jonny Baho; Axel Neikter; [2019]
    Keywords : E-sports; Marketing; Perceptions; Gender; Streaming;

    Abstract : E-sports have gone from being a niche community of video gamers to becoming mainstream, with million dollar prize pools for the best players. With the growth of e-sports, companies have increasingly become interested in sponsoring teams, sometimes going as far as to found their own teams. READ MORE