Essays about: "Purchasing decision"

Showing result 6 - 10 of 226 essays containing the words Purchasing decision.

  1. 6. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

    University essay from Umeå universitet/Företagsekonomi

    Author : Philip Brunkes; Lina Johansson; [2023]
    Keywords : Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

    Abstract : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. READ MORE

  3. 7. Bred in Germany : The investment German Sporthorse

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sieke Wullkopf; [2023]
    Keywords : Equestrian Industry; Investment; Decision making; Perception;

    Abstract : Background: The concept of decision-making is influenced by many parameters like perception or relationships. This is also true when it comes to horse buying and the phenomenon of foreigners buying horses bred in Germany, with tradition, quality, and the positive perception of german bred horses all over the world playing an important role. READ MORE

  4. 8. Barriers to achieving the full intended residential value : The case of a large main contractor in Sweden

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Fatme El-Saghir; Ella Espling; [2023]
    Keywords : Residential value; project management; decision making; complex projects; construction industry; Kundvärde för boende; projektledning; beslutsfattande; byggindustrin; komplexa projekt; bostadsrätter.;

    Abstract : Residential construction projects are complex. New trends such as globalization,urbanization, and sustainability put even more pressure on the capital intense andalready low marginal industry. In Sweden, the market is competitive. There are many large residential contractors active today. READ MORE

  5. 9. Political Brand communication (PBC) and consumer purchasing decisions. A study on how brands political engagement affects the consumer purchasing decision. Case of MTN Cameroon

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Chidiebube Nwarihi; Bipasha Dey; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  6. 10. Operational resilience strategies in times of global disruptions : A study of a Swedish national energy company

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gustav Lindstrand; Anna Oldestam; [2023]
    Keywords : operational resilience; procurement strategy; supply chain disruptions.; operational resilience; inköpsstrategi; supply chain disruptions.;

    Abstract : This study investigates strategies for improving the operational resilience, i.e. an organisation’s capacity to minimise, manage, and recover from disruptions quickly, ensuring continuity in its primary business processes. READ MORE