Essays about: "Purchasing decision"

Showing result 21 - 25 of 226 essays containing the words Purchasing decision.

  1. 21. The Role of the Marine Stewardship Council Label on Consumers’ Purchasing Behaviour

    University essay from Uppsala universitet/Naturresurser och hållbar utveckling

    Author : Nijat Jafarov; [2023]
    Keywords : ;

    Abstract : This study’s aim was to investigate the decision-making process of consumers when purchasing seafood, with a specific focus on the role of the Marine Stewardship Council eco-label. The Means-End Chain theoretical framework is used to analyse this process. READ MORE

  3. 22. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Alexandra Coughlin; Elena Dorner; [2023]
    Keywords : Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

    Abstract : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. READ MORE

  4. 23. Purchasing and Digitalization in an era of Turbulence

    University essay from Lunds universitet/Teknisk logistik

    Author : Emil Sarajlic; Vishal Natesan; [2023]
    Keywords : Supplying; digitisation; digitalization; Artificial Intelligence; Turbulence; Delivery performance; Duni Group; Technology and Engineering;

    Abstract : Background: This research delves into the uncertainties and challenges encountered in global supply chain operations, exacerbated by unpredictable events such as the COVID-19 pandemic and the 2021 Suez Canal obstruction. These disruptions can lead to stock-outs, poor capacity utilization, and the need for expensive buffers. READ MORE

  5. 24. Soft Values are Game Changers for Manufacturing Companies : Identifying, Creating and Capturing Consumer Values

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

    Author : Alexander Dawidson; Hillevi Arkel; [2023]
    Keywords : Value Creation; Value Capture; Soft Values; Management; Manufacturing; Value Identification;

    Abstract : Business strategies for competitive succession have been captivating the attention of scientists and entrepreneurs from all over the world. As more competitive circumstances are reached within a market, the value perspective expressed by consumers becomes increasingly relevant. READ MORE

  6. 25. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

    University essay from Jönköping University

    Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
    Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

    Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE