Essays about: "Purchasing decision"

Showing result 11 - 15 of 226 essays containing the words Purchasing decision.

  1. 11. The Role of Moral Emotions in Sustainable and Unsustainable Fashion Consumption: A Swedish Consumer Perspective

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Vendela Johansson; Joy Bou Absi; [2023]
    Keywords : Sustainable Consumption; Unsustainable Consumption; Moral Emotions; Online buying behaviour; Fashion.;

    Abstract : Background:  The comfort of buying online satisfies consumers more than the traditional way of shopping in stores. Buying fashion online is highly influenced by consumers' fashion consciousness and their personal values which enhances the willingness and dependence to buy new products. READ MORE

  3. 12. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Samuel Lidström; Ruotong Tang; [2023]
    Keywords : Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

    Abstract : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. READ MORE

  4. 13. Gamifying sustainability : A qualitative study on how gamified services can create a sustainable purchase behaviour among women.

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Rundlöf; Victoria Öberg; [2023]
    Keywords : Consumer behavour; Marketing;

    Abstract : Gamification, defined as the application of game elements in a non-game environment,has in recent years gained significant influence as a favourable marketing strategy. Gamified services can be found in a variety of markets, ranging from education to wellness, and have the ability to transform low involvement purchases into high ones. READ MORE

  5. 14. Äta som en häst, en osmaklig kostnad i vår samtid : en fallstudie om hur ridskolor hanterar kostnadsökningar

    University essay from SLU/Dept. of Economics

    Author : Elsa Mandal Hreggvidsdóttir; Jerry Eriksson; [2023]
    Keywords : Beslutsfattande; strategi; kostnadsökning; strategisk ledning; ridskolor; Decision making; strategy; cost increase; strategic management; riding schools;

    Abstract : Det är ett ansträngt ekonomiskt läge i Sverige, både för hushåll och näringsverksamheter som drabbats av höjda kostnader till följd av inflation, energikris och kriget i Europa. Lantbrukarna är några av dem som drabbats hårt då priset på insatsvaror inom jordbruket ökat kraftigt (Jordbruksverket 2022). READ MORE

  6. 15. How can the Cost Competitiveness of an Electric Bus Contribute to a Bus Operator's Investment Decision?

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Javid Ishaq Ali; [2023]
    Keywords : Electric bus; Total cost of ownership; Public transport; Elektrisk buss; Total ägarkostnad; Kollektivtrafik;

    Abstract : The study explores how a bus operator can utilize cost-effectiveness when transitioning from conventional to electric buses. An operator with significant investments in traditional buses expects them to operate for several years to get the expected return. READ MORE