Essays about: "Raffaela Fiorini"

Found 2 essays containing the words Raffaela Fiorini.

1. 1. Case McDonald's Japan: When the Golden Arches Lose their Shine - McDonald’s Japan Food Scandal

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hsin Erh Ku; Raffaela Fiorini; Rueisen Huang; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. All by myself? - Reluctance towards Digital Devices in Retailing.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Raffaela Fiorini; Nathalie Moser; [2018]
   Keywords : Retail; In-Store Digitalization; Consumer Reluctance; Value Co-Creation; Self- Scanning Devices; Business and Economics;

   Abstract : The purpose of this study is to investigate the barriers of consumer adoption of digital technologies in retail stores. Specifically, this thesis examines the underlying reasons behind consumer reluctance towards the adoption of digital devices in retail stores and how to overcome this customer reluctance towards digital tools in retailing from a consumer perspective. READ MORE