Essays about: "In-Store Digitalization"

Showing result 1 - 5 of 7 essays containing the words In-Store Digitalization.

  1. 1. The Right Bricks for a World of Clicks - How the role of the physical fashion store is shifting in an increasingly digitalized market.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vasileios Dimopoulos; Velitchko Velichkov; [2021]
    Keywords : Retail; Digitalization; Fashion; Omnichannel; Showrooming Webrooming;

    Abstract : Over the past decades, digitalization and e-commerce have transformed the retailing industry. Some sectors have seen it render the brick and mortar store all but obsolete; in others, it creates new opportunities for cross-channel synergies. READ MORE

  3. 2. Brick and mortar stores in the 21st century : A customer-centric approach to omni-channel in fashion retail

    University essay from

    Author : Carl Eliasson Sternås; Otto Kamne; [2018]
    Keywords : Independent brick and mortar stores; Omni-channel; Competitive Advantage;

    Abstract : Background: The retail industry is highly affected by the changes in the world. With the disruptive force of digitalization, more and more of the transactions within retail is moved online as the e- commerce has expanded making the retail industry more competitive. READ MORE

  4. 3. Reinventing Traditional Shopping

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Erika Wamsler; Linnea Jonsson; [2018]
    Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

    Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

  5. 4. A Comparison of Swedish and Non-Swedish Customers’ Perception of Grocery In-store Self-Scanner : A Study of Personal Shopping Solution

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Patricia Olufunmilayo Awe; [2018]
    Keywords : ;

    Abstract : Background: The advancement in digital products and digital services is a mixed feeling in the retailing markets. Emerging technologies are disrupting the mode of operation in a grocery store and one of this technology is self-scanner, an efficient tool of self-service. READ MORE

  6. 5. All by myself? - Reluctance towards Digital Devices in Retailing.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Raffaela Fiorini; Nathalie Moser; [2018]
    Keywords : Retail; In-Store Digitalization; Consumer Reluctance; Value Co-Creation; Self- Scanning Devices; Business and Economics;

    Abstract : The purpose of this study is to investigate the barriers of consumer adoption of digital technologies in retail stores. Specifically, this thesis examines the underlying reasons behind consumer reluctance towards the adoption of digital devices in retail stores and how to overcome this customer reluctance towards digital tools in retailing from a consumer perspective. READ MORE