Essays about: "Role of research and development in marketing"

Showing result 11 - 15 of 111 essays containing the words Role of research and development in marketing.

  1. 11. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Gemma Vangeel; [2022]
    Keywords : product-country image; tourism destination image; travel intention; DMO; Sweden; IKEA;

    Abstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE

  3. 12. Relationship Marketing and Sustainable Development : A Qualitative Case Study to Explore the Role of Relationship Marketing

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Andersson Dustin; Gage Onel; [2022]
    Keywords : Relationship marketing; sustainable development; co-creation; stakeholder perspective; triple bottom line;

    Abstract : Humanity as for now is living in the future and sustainability issues are the daily challenges for the planet, and not a future problem any longer. The trend for sustainable development is pointing in the wrong direction and the pressure on natural resources is increasing. READ MORE

  4. 13. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

    University essay from Umeå universitet/Företagsekonomi

    Author : Svante Zachrisson; Xian Li; [2022]
    Keywords : science-based entrepreneur; social media;

    Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

  5. 14. A study of climate labels’ promise to redefine the climate impact of the restaurant industry : a case study of Klimato

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Anne-Sophie Gay; [2022]
    Keywords : carbon footprint; climate labelling; restaurant; climate action; environmental communication;

    Abstract : Purpose Collective efforts are needed to reach these ambitious goals to change the status quo to combat climate change. As the food industry accounts for more than one-third of global anthropogenic greenhouse gas emissions, it is one of the single largest contributors to climate change. READ MORE

  6. 15. Farming with Draft Animals: Using Retro Innovations for Sustainable Agrarian Development. : A case study of organic small-scale farming in Northern Italy.

    University essay from Stockholms universitet/Stockholm Resilience Centre

    Author : Anna Garre; [2022]
    Keywords : craftsmanship; interpretive method; draft animals; non-representational theory; Italian Alps; Po Valley; retro-innovation; farming styles; stewardship; sustainable agrarian development;

    Abstract : To farm more sustainably, some farmers are rediscovering and innovating knowledge, skills, and technologies that were used before the modernisation of agriculture in the 1950s. One such 'retro-innovation' is the use of draft animals as a source of labour on farms. READ MORE