Essays about: "Romy Brand"
Found 1 essay containing the words Romy Brand.
1. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)
Abstract : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. READ MORE