Essays about: "brand and staff"

Showing result 1 - 5 of 28 essays containing the words brand and staff.

  1. 1. Digitalizing Product & Brand Education to thrive in Digital Transformation : -The case of retail companies in the outdoor industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Tobias Compier; Raatikainen Niina; [2021]
    Keywords : Digital transformation; Digitalizing product brand education; Digital educational platforms; Retail outdoor companies; Change management; Outdoor industry;

    Abstract : The increasing development in digital transformation in the last decade has affected retail companies in the outdoor industry. The outbreak of the Covid-19 pandemic is further accelerating the outdoor industry ́s mindset towards digital solutions. READ MORE

  3. 2. Staff retention in the field of engineering consultancy : A case study in a Swedish engineering consulting firm

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Cam Ly Magnusson; [2020]
    Keywords : Knowledge-intensive; engineering consulting; employee turnover; employee retention; competitive advantage;

    Abstract : Purpose The purpose of this case study is to explore the measures which the engineering consulting firm use to retain their employees for sustaining competitive advantage. The key focus of the research is to address the reasons for high employee turnover and connect these reasons with the measures to retain employees to maintain a low employee turnover for sustained competitive advantage. READ MORE

  4. 3. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

    University essay from SLU/Dept. of Economics

    Author : Marcus Engvall; Olof Krumlinde; [2020]
    Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

    Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE

  5. 4. Understanding influential factors in the choice of the selection process : A neglected aspect of the research literature on business incubators

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Frida Nilsson; Karin Sundbeck; [2019]
    Keywords : Business Incubators; Selection process; National Incubator Program; Organizational factors; External factors; Government-funded.; Företagsinkubatorer; Selektionsprocess; Nationella inkubatorprogrammet; Organisatoriska faktorer; Externa faktorer; Offentligt finansierade;

    Abstract : The purpose of this study is to enhance the understanding of what factors influence the choice of the selection process in government-funded business incubators. The study was conducted as an abductive multiple case-study of selection processes in Swedish government-funded business incubators. READ MORE

  6. 5. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment

    University essay from Umeå universitet/Företagsekonomi

    Author : Tove Näsman; Nils Hellström; [2019]
    Keywords : Competency; Competency Based Approach; Competency Based Models; Internal Branding; Internal Communication; Internal Brand Communities; Person- Organisation-Fit; Internal Brand Commitment; Employee Lifecycle;

    Abstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE