Essays about: "SEO techniques"

Showing result 1 - 5 of 7 essays containing the words SEO techniques.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

3. 2. Framework for Startups in Digital Marketing - Multiple case study of the role of digital marketing in startups’ strategies in lead generation and lead nurturing processes

   University essay from Göteborgs universitet/Graduate School

   Author : Fanny Linton; Moa Ståhlberg; [2022-08-04]
   Keywords : Startups; Digital marketing; Lead generation; Lead nurturing; Challenges;

   Abstract : Background Given that society is increasingly moving towards a more digitalized world, companies, and startups especially have felt pressure to grow a digital presence. The shift in technology adoption and digitalization has caused lead generation and lead nurturing to be increasingly supported by digital marketing tools which both come with opportunities and challenges for startups. READ MORE

4. 3. Search Engine Optimization and the connection with Knowledge Graphs

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Oliver Marshall; [2021]
   Keywords : Search Engine; Search Engine Optimization; SEO; Knowledge Graphs; Google My Business; Google Search Engine; Online Marketing;

   Abstract : Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. READ MORE

5. 4. Auto-generated Web Application for User Acquisition through SEO within Women’s Football

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Adam Englund; Bawan Abdulla; Belmin Dervisevic; Eric Shao; Gustav Albertsson; Robin Hekmatara; [2020-10-29]
   Keywords : Search Engine Optimization; SEO; User Acquisition; Web Application; Women’s Football;

   Abstract : Football has been around for more than a century and has gathered a large following, creating a tremendous market for livescore applications. To gain users, companies compete using Search Engine Optimization (SEO) and User Acquisition methods, which are the topics of this thesis. READ MORE

6. 5. Ranking factors to increase your positionon the search engine result page : Theoretical and practical examples

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik och datavetenskap

   Author : Viktor Andersson; Daniel Lindgren; [2017]
   Keywords : Google; SEO; SERP; On-page; Off-page;

   Abstract : Search engine optimization (SEO) is the way to improve the visibility of a website on thesearch engine result page (SERP). If the website is not on the first three result, then it will bemissing most of the traffic that could be generated. This report will go into detail on how towork with SEO and how to get a website to rank high. READ MORE