Essays about: "SEO"

Showing result 6 - 10 of 63 essays containing the word SEO.

1. 6. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
   Keywords : Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

   Abstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE

3. 7. Sounds of the Sacred : An Examination of Audio Guides in Religious Cultural Heritage Institutions in Spain

   University essay from Uppsala universitet/Institutionen för ABM

   Author : Anna Grace Hathcock; [2023]
   Keywords : ;

   Abstract : This thesis examines the role of audio guide technology in four different Spanish cathedrals: La Sagrada Família in Barcelona, Tarragona Cathedral in Tarragona, La Seo Cathedral in Zaragoza, and Palma Cathedral in Palma de Mallorca. The thesis presents data about the audio guides at each of these sites in two ways. READ MORE

4. 8. Internationalisation in the Digital Age : A Case Study of a Born Digital and Their Road to Internationalisation

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Lisa Waris Copic; Roberts Pussfält; [2023]
   Keywords : Born Digital; Internationalisation; Internationalisation Processes; Internationalisation Strategy; Uppsala Model; AAA Framework; CAGE Framework; Dynamic Capabilities;

   Abstract : Background:             Internationalisation for businesses has been researched for decades and has been well understood. However, new types of organisations have emerged in the digital age, disrupting the organisational landscape. One of these disruptive organisations is born digitals (BD), which have become more prominent in recent years. READ MORE

5. 9. Exploring AI Adoption in Entrepreneurial Content Marketing Strategies of European Companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johan Valeur; Mantas Liekis; [2023]
   Keywords : Entrepreneurial marketing; Artificial intelligence; Marketing; Technology adoption; Machine learning; Customer journey; AI tools.; Business and Economics;

   Abstract : Artificial intelligence has recently gained enormous attention due to its potential to revolutionize many industries. One of these areas of interest where AI may have the potential to have a significant impact is content marketing. READ MORE

6. 10. Exploring Strategies for Customer Engagement in the Absence of Third-party Cookies : Using a Firm-based Digital Maturity Lens

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Ida Lengdell; [2023]
   Keywords : Strategies; Customer Engagement Online; Digital Maturity; Third-party Cookies;

   Abstract : Purpose – This study aims to identify and analyze innovative strategies that firms can use to develop customer engagement online without relying on third-party cookies, whilst also considering the firms' level of digital maturity. Method – To explore the innovative strategies for developing customer engagement online without third-party cookies, a sequential mixed-method design was employed, utilizing semi- structured interviews and survey data. READ MORE