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Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linnéa Nilsson; Dante Nordling; [2022]
    Keywords : Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

    Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE

  3. 2. Improve and optimize search engine : To provide better and relevant content for the customer

    University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologi

    Author : Daniel Ramsell; [2019]
    Keywords : Open Source Search Engine; Apache Lucene Core; Elasticsearch; Sphinx; Xapian; Solr; SiteVision;

    Abstract : This report has conducted a research of comparing a few open source search engines. The research contains two evaluation processes, the first evaluation will evaluate each open source search engine found on today’s market. Points will be given between one to five points depending on how well the open source search engine meets the requirements. READ MORE

  4. 3. Analyzing Google SERP : Swedish Search Queries

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Nils Kautto Ernberg; [2019]
    Keywords : SEO; SERP; Google; Ranking; Quantitative; Spearman s;

    Abstract : Search Engine Optimization (SEO) is the technique of improving Web sites visibility in search engines. Since the algorithms that search engines are based on become more intelligent each day, there is a constant urge for new knowledge. In collaboration with RankTrail, new research for discovering insights about SEO has been conducted. READ MORE

  5. 4. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
    Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

    Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

  6. 5. Ranking factors to increase your positionon the search engine result page : Theoretical and practical examples

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik och datavetenskap

    Author : Viktor Andersson; Daniel Lindgren; [2017]
    Keywords : Google; SEO; SERP; On-page; Off-page;

    Abstract : Search engine optimization (SEO) is the way to improve the visibility of a website on thesearch engine result page (SERP). If the website is not on the first three result, then it will bemissing most of the traffic that could be generated. This report will go into detail on how towork with SEO and how to get a website to rank high. READ MORE