Essays about: "SME-företag"

Found 2 essays containing the word SME-företag.

1. 1. Value based selling : Key value drivers for SMEs within the steel industry

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Simon Anderson; Markus Johannisson; [2022]
   Keywords : Value based selling; Customer perceived value; Perceived value; Value drivers; Värdebaserad försäljning; Kundens upplevda värde; Upplevt värde; Värde attribut;

   Abstract : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. READ MORE

3. 2. International entrepreneurship orientation within Swedish born global companies in the ear- and headphone industry

   University essay from Södertörns högskola/Företagsekonomi

   Author : Johan Persson; [2020]
   Keywords : Internationalization; born globals; international entrepreneurship; international entrepreneurship orientation; ear-and headphone industry; SME-companies; Internationalisering; born globals; internationellt entreprenörskap; internationell entreprenörskapsorientering; hörlursbranschen; SME-företag;

   Abstract : We have all read about the rapid development of today’s business landscape as well as the increase in globalization. Companies are forced to operate in new ways in order to stay competitive. At the same time, globalization has opened up new business opportunities for companies. READ MORE