Essays about: "SMEs export marketing"

Showing result 1 - 5 of 6 essays containing the words SMEs export marketing.

  1. 1. Exploring Branding During Exportation: AMulti-case Study of SMEs in the B2B Sector

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Muhammad Zaigum Awan; Asoh Gwendoline Ngwa; [2020]
    Keywords : Branding; Business-to-business sector; Exportation; Small and medium sized enterprises.;

    Abstract : ABSTRACTPurpose: The purpose of this study is to assess and examine the nature and scope of brandingduring exportation within SMEs in the B2B context. The findings of this study will increaseknowledge of the relative challenges that SMEs are faced with when it comes to branding duringexportation and how it influences their export performance. READ MORE

  2. 2. Going international - firm internationalization support and the relevance of business networks : A comparison between Germany and Sweden

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Jasmin Brundtke; [2017]
    Keywords : SME internationalization; internationalization support; networks;

    Abstract : Background: Globalization is well known in the business world and more and more firms, especially larger ones, are expanding into other countries. Though SMEs represent the largest share with about 99% of firms contributing to the wealth of import or export reliant countries, the majority is not taking the chance to grow by going international. READ MORE

  3. 3. The export process in food processing SMEs : a case study of Swedish food export

    University essay from SLU/Dept. of Economics

    Author : Catharina Eke-Göransson; Maria Lennartsson; [2015]
    Keywords : export marketing strategies; entrepreneurship; food export; Network; SMEs; intermediary organizations;

    Abstract : Food export have gained increased importance for Swedish economical growth, LRF, Business Sweden and the Swedish Government highlight increased export of agricultural- and food stuffs. Through different concepts such as “Try Swedish” and “Sweden-the culinary nation” these agencies created incentives to benefit export of processed food, mainly from SMEs, where food products produced in SMEs often are unique, specialized and locally produced. READ MORE

  4. 4. Internationalization Strategy of Small Medium Size Enterprises from Developing Countries : A Case Study of XINJIAHUA Export Company

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Ran Shen; Jingyun Yu; [2011]
    Keywords : Internationalization strategy; SMEs; developing country;

    Abstract : The internationalization of SMEs can be expected to gain further momentum because the world economy is becoming increasingly integrated with continuing declines in government-imposed barriers and continuing advances in technology. Meanwhile, more and more SMEs from developing countries start to increase their overseas business. READ MORE

  5. 5. The Internationalization of SMEs within the medical technology industry. : -How to make it in the global world

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : David Malmström; Carl Hed; [2010]
    Keywords : ;

    Abstract : The world gets smaller and smaller and goods, services, people and information are nowadays more and more able to freely cross borders. Half of the Swedish GNP consists of export and almost 70 % of that amount is goods. Because of today’s increasing globalization, the Swedish firms are now faced with both new opportunities and threats. READ MORE