Essays about: "Sandra Bengtsson"
Found 2 essays containing the words Sandra Bengtsson.
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1. You’ve got email! A study about attitudes toward email advertising, based on the components cognition, affection and behavior
University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)Abstract : Sending email is a very common activity among Swedish consumers nowadays. Email advertising has become a big part of the email usage - both permission-based and unwanted. READ MORE
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2. Social Media within a B2B context : A qualitative study about how industrial corporations can use social media to maintain B2B relationships
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : The last thirty years there has been a dramatic change in relationship marketing. The use of computers connected to the Internet at work places has increased over time and social media is widely used in marketing strategies. READ MORE
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