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Showing result 1 - 5 of 9 essays matching the above criteria.

  1. 1. Development of a web application with focus on navigability : How is the usability on a web application for E-commerce of plants and cuttings affected by its navigability?

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Johan Christiansson; Silje Graarud; Lovisa Ivarsson; Torsten Liljedahl; Klara Nylén; Selma Renqvist; Olof Swedberg; Philip Wissinger; [2023]
    Keywords : navigability; usability; web application;

    Abstract : The purpose of this project was to determine how the experienced navigability of a web application affects its usability. In order to further investigate this, a web application called Sprouty was created, an easy-to-use web application that promotes individuals to buy and sell pre-owned plants and cuttings. READ MORE

  3. 2. Love at first search :   a qualitative study exploring generated attitudes towards listings in SERPs  

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linnéa Nilsson; Dante Nordling; [2022]
    Keywords : Search Engine Results Page; SERPs; Search Engine Interface; Ranking; SEM; SEO; Paid Search; Attitudes; Affect; Behavior; Cognitive;

    Abstract : Background: Search engine result pages (SERPs) act as an information channel between businesses and consumers. There is no way of denying search engines massive success in marketing for companies. SERP allows companies to be seen, communicate, and promote their products and services in an environment sorted by relevance for the consumer. READ MORE

  4. 3. Improving Navigational Search in a Web-Based Business Application

    University essay from Linköpings universitet/Interaktiva och kognitiva system

    Author : Ludwig Holmberg; [2022]
    Keywords : information retrieval; navigational search; search engine; evaluation;

    Abstract : Using search to navigate an application could sometimes be a more efficient way than browsing. This does however require the implementation of the search to be satisfactory for a user not to abandon it. READ MORE

  5. 4. Ranking factors to increase your positionon the search engine result page : Theoretical and practical examples

    University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik och datavetenskap

    Author : Viktor Andersson; Daniel Lindgren; [2017]
    Keywords : Google; SEO; SERP; On-page; Off-page;

    Abstract : Search engine optimization (SEO) is the way to improve the visibility of a website on thesearch engine result page (SERP). If the website is not on the first three result, then it will bemissing most of the traffic that could be generated. This report will go into detail on how towork with SEO and how to get a website to rank high. READ MORE

  6. 5. Effects of Confirmation Bias on Web Search Engine Results and a differentiation between Non assumptive versus Assumptive Search Queries

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Josef Al-Sader; Neda Ashrafi Amiri; [2016-06-27]
    Keywords : Confirmation Bias; Information Retrieval IR ; Exploratory Search Query; Assumptive Search Query; Non-Assumptive Search Query; Query Suggestion; Web Search Engines WSE ; Search Engine Results Page SERP ;

    Abstract : This study examines how confirmation bias influences the search results of large scale web search engines for software engineers. We show how the correctness of results can change depending on the formulation of search strings that the user inputs in the search box. READ MORE