Essays about: "Service brands online"
Showing result 1 - 5 of 28 essays containing the words Service brands online.
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1. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE
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2. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE
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3. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online
University essay from Göteborgs universitet/Graduate SchoolAbstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE
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4. The impact of online reviews and influencers on customers' purchasing intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitetAbstract : Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Mohammad Battha, (1993-06-10) Fadi Zina (1989-01-04) Title: The impact of online reviews and influencers on customers' purchasing intention. READ MORE
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5. Play it cool - Understanding Consumer Identity Performances through Musical Taste
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE