Essays about: "Small-to-Medium-Sized Enterprises"

Showing result 1 - 5 of 25 essays containing the words Small-to-Medium-Sized Enterprises.

  1. 1. Adoption of the Digital Product Passport : A qualitative study within SMEs in the Swedish furniture sector

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Kalle Gunnarsson; Niels Mignot; [2023]
    Keywords : Digital Product Passport; DPP; Traceability; Furniture Industry; Sustainability; Blockchain Technology; Digitalt Produktpass; DPP; Spårbarhet; Möbelindustrin; Hållbarhet; Blockkedjeteknik;

    Abstract : In the last decade, the European Union has looked to become more sustainable toreach the global environmental goals. With The European Green deal, a transition towards a circular economy has been set in place. READ MORE

  3. 2. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
    Keywords : Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

    Abstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE

  4. 3. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

    University essay from Umeå universitet/Företagsekonomi

    Author : Alice Lindqvist; Matilda Bodell; [2023]
    Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

    Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE

  5. 4. From Waste To Worth: How To Optimize Industrial Plastic Waste Management? : A Case Study Of A Small To Medium-Sized Company

    University essay from Linköpings universitet/Institutionen för tema

    Author : Heba Talaat Abdelaziz Mosutafa; [2023]
    Keywords : contaminated waste; EU waste hierarchy; industrial plastic waste; mixed waste;

    Abstract : Plastic waste from industries and manufacturing development poses a significant issue due to its exponential environmental and economic impacts. This study aims to optimize the industrial plastic waste management by exploring the different ways of handling this waste for small to medium-sized enterprises (SMEs) in the energy production sector in line with the EU and Swedish waste directives. READ MORE

  6. 5. Deep Learning Approach for Time- to-Event Modeling of Credit Risk

    University essay from KTH/Matematisk statistik

    Author : Mehnaz Kazi; Natalija Stanojlovic; [2022]
    Keywords : Survival Analysis; Credit Risk; Credit Scoring; Time-To-Event; Default Probability; Överlevnadsanalys; Kreditrisk; Kreditprövning; Tid-till-utfall; Sannolikhet för fallissemang;

    Abstract : This thesis explores how survival analysis models performs for default risk prediction of small-to-medium sized enterprises (SME) and investigates when survival analysis models are preferable to use. This is examined by comparing the performance of three deep learning models in a survival analysis setting, a traditional survival analysis model Cox Proportional Hazards, and a traditional credit risk model logistic regression. READ MORE