Essays about: "Snapchat"

Showing result 16 - 19 of 19 essays containing the word Snapchat.

1. 16. Navigating the Storm : A qualitative study of complementary media usage during natural disasters

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation

   Author : Francesc Sanabria Roca; [2016]
   Keywords : Media Usage; Channel Complementarity; Crisis Communication; Natural Disaster;

   Abstract : The aim of this study is to analyze the use of different media channels occurred within a natural disaster situation. This research focuses specifically on charting the factors that affect audiences in their choice of media channels and how these factors ultimately lead to the complimentarily use of sources. READ MORE

3. 17. Social Media, Insta-Culture and The Reinvention of Fashion Week

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Victoria Andersson; Louise Jandér; [2016]
   Keywords : fashion; fashion week; social media; designers; change; society; consumers; Instagram; entertainment;

   Abstract : Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these media platforms, which is referred to as insta-culture. READ MORE

4. 18. Attitude is everything : towards social media mobile advertising

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linn Fingalsson; Katalina Palma; Sindi Sheri; [2015]
   Keywords : Mobile advertising; Consumers’ attitudes; Social media; Entertainment; Informativeness; Credibility; Irritation; Permission-based advertising; Incentive-based advertising.;

   Abstract : Purpose: To explore what are the consumers’ attitudes towards mobile advertising in a social media context. Research questions: What are the consumers’ attitudes towards entertainment, credibility, irritation and informativeness in mobile advertising? What are the consumers’ attitudes towards permission-based advertising and incentivebased advertising in mobile advertising in social media context? Theoretical framework: This study was based on theories that helped to understand what are the consumers’ attitudes towards mobile advertising, what are the attitudes towards the dimensions of mobile advertising and the types of mobile advertising. READ MORE

5. 19. The Power Over Private Information in Big Data-Society: Power Structures of User-generated Data Manifested by Privacy and Data Policies

   University essay from Lunds universitet/Institutionen för kulturvetenskaper; Lunds universitet/Avdelningen för ABM, digitala kulturer samt förlags- och bokmarknadskunskap

   Author : Charlotte Högberg; [2015]
   Keywords : Library and Information Studies; Library and Information Science; LIS; ALM; Privacy; User-generated Data; Power; Social Media; Critical Discourse Analysis; Communication Privacy Management Theory; Interface Analysis; Biblioteks- och informationsvetenskap; Integritet; Personlig integritet; Användargenererad data; Makt; Sociala medier; Kritisk diskursanalys; Gränssnittsanalys; Cultural Sciences;

   Abstract : The starting point of this thesis is the managing of user-generated data in the online ecosystem and expanding development of big data. Many are worried that companies and authorities are invading their online privacy, and the lack of control by the provider of data, the citizens, can be considered one of our time’s most pressing civil rights issues. READ MORE