Essays about: "Social Media Channels"
Showing result 16 - 20 of 247 essays containing the words Social Media Channels.
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16. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust
University essay from Högskolan i Skövde/Institutionen för handel och företagandeAbstract : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. READ MORE
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17. The Role of Technology in Humanitarian Accountability : Analysis of Social Listening Role During the COVID-19 Response
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : During recent public health emergencies, such as COVID-19 pandemic, the spread of over, false and misinformation in social media, resulted in an exponential use of digital social listening methodologies- in summary defined as collection and analysis of voices, concerns and/or perceptions expressed by individuals and communities- as part of the humanitarian response. This raises the question on how those social listening findings are being used and influence emergency responses, while also addressing affected people’s needs and concerns, as part of the Accountability to Affected Populations (AAP) mandate- an obligation of every organisation on the ground to place people affected by crisis at the centre of humanitarian action and promote respect for their human rights. READ MORE
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18. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE
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19. Communication strategies to rebuild a positive image after a crisis External communication
University essay from Göteborgs universitet/Graduate SchoolAbstract : Organization's success is often heavily dependent on its image when interacting with existing and potential customers. It signals to others if they can trust the organization in question, and if they should pursue to get involved with it or not. READ MORE
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20. Contagion, Contention, and Content: Political Mobilization on Telegram in the 2020 Belarusian post-Election Protests
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and ManagementAbstract : This study aims to scrutinize the role of the social media application Telegram as a protest mobilizing structure during the 2020 post-election uprising in Minsk, Belarus. The purpose is to strengthen the understanding on how protest mobilizations online relate to offline protest participation in authoritarian states, and how the usage of social media in social movements impact, and is influenced by, its authoritarian context. READ MORE
