Advanced search
Showing result 1 - 5 of 8 essays matching the above criteria.
-
1. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers
University essay from Umeå universitet/FöretagsekonomiAbstract : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. READ MORE
-
2. Facebook as a tool to integrate : A qualitative- and quantitative historically contextual analysis of the use of Facebook among international students at Stockholm University in 2011 – and how they use it 10 years later in 2021
University essay from Stockholms universitet/JMKAbstract : This research study investigates if and how international students in Stockholm, Sweden use Facebook as a tool to make friends and integrate themselves within their new society. To gather information and data for the first part in 2011 a qualitative- and a quantitative approach was used. READ MORE
-
3. The Emergence of Decentralized Web in the Education Field : A Case Study on Challenges of Learning Systems based on Decentralized Learning Model
University essay from Uppsala universitet/InformationssystemAbstract : Decentralization of web is, also known as Web 3.0 or Semantic Web, is catching on quickly. Deployment of a decentralized network or system for learning purposes in an educational institution could involve the use of new cutting-edge technologies and tools behind blockchain systems and Social Networking Sites (SNS). READ MORE
-
4. Social Neworking Sites’ influence on purchase intentions : Qualitative study on their holistic influence on the users
University essay from Umeå universitet/FöretagsekonomiAbstract : This thesis treats the topic of how Social Networking Sites (SNS) influence the users’ purchase intentions. The topic is highly relevant as SNS receive more and more attention from brands which try to take advantage of the recent growth of the platforms and their ever-increasing popularity among people all around the world. READ MORE
-
5. The Choice of Image Aesthetic in Social Media and its Impact on Consumers - should brands use snapshot images, studio images or a mix between them?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Social Network Sites (SNS) has emerged as the premier communication-tool for consumers, but also as an important channel for finding product and brand information. In SNS, user-generated content is the norm and bloggers and so called "influencers" (influential SNS-users) have played an important part in developing the networks to commercial platforms. READ MORE