Essays about: "Starbucks"

Showing result 11 - 15 of 20 essays containing the word Starbucks.

  1. 11. The Next Frontier of Corporate Social Responsibility: Discovering Consumer Expectations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yun Du; Maxwell Basch; [2015]
    Keywords : consumer CSR expectations; attitude-behavior gap; Consumer social responsibility CNSR ; Corporate social responsibility CSR ; Business and Economics;

    Abstract : Corporate Social Responsibility (CSR) is a broad area of management study and practice that has become increasingly important for business practitioners and academics alike. While the majority of authors who have written on the subject, including ourselves, are proponents of CSR in general, there is an emerging viewpoint that it is simply not enough for corporations to singlehandedly address CSR thus it is important that others, such has NGOs and Consumers, play a defined role in CSR as well. READ MORE

  3. 12. Exploring value creative and value destructive practice through an online brand community: : The case of Starbucks.

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Uzezi Dia; [2015]
    Keywords : Netnography; Online Brand Communities OBCs ; Brand Communities; Value Co-creation; Value Co-destruction; Practice Theory; Consumer Culture Theory CCT ; Starbucks; My Starbucks Ideas; Computer-mediated communications CMC ; QSR NVivo 10; and Ethics.;

    Abstract : This paper explores value co-creation and value co-destruction with a focus on the social practices embedded in the online brand community “My Starbucks Idea (MSI).” The objectives of the research are accomplished through a detailed explanation of the study’s stages, starting with the Research design/Planning, and followed by the Community Entry (Entrée), Data collection, Limitations, and Ethical implications. READ MORE

  4. 13. Tax Planning with Holding Companies for US Investors in Europe - A Comparative Study of Holding Regimes in Sweden and Switzerland

    University essay from Lunds universitet/Juridiska institutionen

    Author : Sabina Örberg; [2013]
    Keywords : Law and Political Science;

    Abstract : In the wake of the globalization, international tax planning structures has become vital for US investors in order to meet economic challenges and to survive on the competitive market. This research indicates that countries in Europe, such as Sweden and Switzerland, provide a favourable environment for US multinational corporations to set up holding companies as a way to enjoy benefits of legal tax planning. READ MORE

  5. 14. Entry into the Coffee Shop Market – Starbucks establishes in Gothenburg. The demand and supply of the domestic coffee shop market

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Ylva Bruzelius; Hanna Johansson; [2012-02-14]
    Keywords : ;

    Abstract : This thesis discusses the expansion of Starbucks to Gothenburg and their main preconditions and challenges when establishing. It also looks at the state of competition on the local coffee shop market, students’ preferences and associations towards Starbucks and the students’ willingness to pay for Starbucks’ coffee. READ MORE

  6. 15. How starbucks succeeds in a business world with csr

    University essay from Karlstads universitet; Institutionen för ekonomi

    Author : Sornchai harnrungchalotorn; Yaowalak phayonlerd; [2010]
    Keywords : ;

    Abstract : .... READ MORE