Essays about: "Stefanie Wolff"
Found 3 essays containing the words Stefanie Wolff.
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1. A reputational mass-crash for the Tour de France?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Brand Hostage - How NGOs achieve their Strategic Goals on a Reputational Battlefield
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of the study is to explore the phenomenon of brand hostage, with the aim to develop a framework and a definition for a deeper understanding of its modus operandi. Relevance: Over the past two decades, disruptive and successful NGO campaigns have increasingly targeted corporations, which makes the topic a major concern for managers. READ MORE
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3. Nation Branding after a crisis – Greece and Ireland in comparison
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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