Essays about: "Swedish fashion industry"

Showing result 11 - 15 of 172 essays containing the words Swedish fashion industry.

1. 11. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE

3. 12. Managing the implementation of sustainable polyurethane (PU) coating for functional wear

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Zarin Tasnime; Christine Buckley; [2023]
   Keywords : PU coating; Water resistance; Sustainability; Textile management; Key factors;

   Abstract : The purpose of this study is to explore the practical implementation of a commercially available sustainable alternative to conventional polyurethane (PU) textile coating for functional outerwear garments with protection from rain and snow. In addition, this study will identify the key consideration areas which should be taken into account during the managerial decision-making process of implementing the sustainable PU coating. READ MORE

4. 13. Digital transformation in the fashion industry - Understanding collaborative technology adoption

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Anderhagen Holmes; [2023]
   Keywords : Digital transformation; technology adoption; team technology adoption; technology implementations; 3D CAD in fashion design; team interaction; collaborative adoption; Digital transformation; teknikimplementering; teknikimplementering genom samarbete; 3D CAD i modeindustrin; team-interaktioner;

   Abstract : Digital transformation is changing the world with new technology being employed and changing how different industries approach their operations. The pressure of transformation is felt by the fashion industry, where the design process is changing through the use of new technology, such as 3D CAD systems for developing garments. READ MORE

5. 14. Motivating Generosity - Investigating Persuasive Strategies for Increasing Clothing Donations to Charitable Causes

   University essay from Lunds universitet/Innovation

   Author : Hannes Bjurström; Arvid Andersson; [2023]
   Keywords : Persuasive Technology; Behavior Model; User Centered Design; Motivation; Encouraging Donation; Technology and Engineering;

   Abstract : Today, the textile industry in Sweden is responsible for up to 1800 tons of textile waste per year, a poor use of resources that results in a negative environmental impact. Additionally, with the rise of fast fashion, which is characterized by rapid trend circulation and a clothing production that matches, clothes are discarded at a higher rate than ever before. READ MORE

6. 15. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE