Essays about: "The games industry"

Showing result 21 - 25 of 203 essays containing the words The games industry.

  1. 21. The role of video game quality in financial markets

    University essay from Uppsala universitet/Nationalekonomiska institutionen

    Author : Nikolai Surminski; [2023]
    Keywords : Video games; product quality; financial markets; return analysis; multivariate regression model; trading strategy; Decision Support System;

    Abstract : Product quality is an often-overlooked factor in the financial analysis of video games. Quality measurements have been proven to work as a reliable predictor of sales while also directly influencing performance in financial markets. READ MORE

  3. 22. From Streaming to Evoking That Extra Feeling

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE

  4. 23. Are we ready to talk about feminist game mechanics?

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Caterina Blomgren; [2023]
    Keywords : feminism; video games; game mechanics; procedurality; procedural feminism; feminist games;

    Abstract : While character design and representation have been extensively discussed within feminist discourse, the attention given to game mechanics has been limited. This study aims to challenge the assumption that feminist ideals in video games can only be conveyed through narrative elements and investigate the potential of integrating feminist principles into game design, with a specific focus on game mechanics. READ MORE

  5. 24. Playing by the Rules: Exploring the Challenges to Copyright Protection faced by Video Game Publishers

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Alice Niamh Savage; [2023]
    Keywords : Law and Political Science;

    Abstract : The intellectual property regime within the European Union is one which has a rich and lengthy history, encompassing a wealth of forms of expression. The harmonisation of copyright can be dated to the creation of the Berne Convention for the Protection of Literary and Artistic Works of 1886. READ MORE

  6. 25. The impact of integrating Artificial Intelligence into the video games industry. : A case study.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Nele Bonn; [2023]
    Keywords : Artificial intelligence; Machine Learning; Generative AI; Video Games; Gaming; Artificiell intelligens; Machine Learning; Generativ AI; TV-spel; Gaming;

    Abstract : Artificial Intelligence (AI) possesses the potential to profoundly reshape numerous established industries, including the video games industry. This transformative potential arises from algorithms that operate not only on a technical level, but also on a creative and artistic level, particularly with the advent of generative AI. READ MORE