Essays about: "The games industry"

Showing result 6 - 10 of 203 essays containing the words The games industry.

  1. 6. Japanese Juxtaposition : A comparative study of Japanese and Western adult games

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Kamiab Ghorbanpour; [2023]
    Keywords : Computer games; Ethnography; Japan; Adult Games; Video game industry; Japanese.;

    Abstract : Japanese games have received extensive attention in academic and non-academic research. However, there has been a noticeable lack of study on Japanese adult games, despite their significant presence within the industry. READ MORE

  3. 7. State-Sponsored Gambling Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Otto Lundbergh; Oliver Ohlin; [2023]
    Keywords : Swedish Gambling Market; Gambling Advertising; Svenska Spel; Share of Voice;

    Abstract : Gambling in Sweden is increasing and is a large issue for both individuals and the state. The largest actor on the Swedish market is the state-owned company Svenska Spel which offers gambling services online and with a monopoly runs casinos and physical slot machines. To promote their games, Svenska Spel advertises through multiple channels. READ MORE

  4. 8. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

  5. 9. An unsafe playing field : Examining the troubling state of video game industry employees and their problems at work.

    University essay from Mälardalens universitet/Akademin för hälsa, vård och välfärd

    Author : Rizwan Anwer; [2023]
    Keywords : Professional misconduct; sexual harassment; bullying; mobbing; work-life balance.;

    Abstract : Instances of professional misconduct, such as sexual harassment, mobbing and bullying, have become increasingly common, particularly in male-dominated industries like the video games industry. This has led to work-life balance problems and a high turnover rate among employees, especially females. READ MORE

  6. 10. A Descriptive Analysis of Football Matches using Logistic Regression

    University essay from KTH/Matematisk statistik

    Author : Oscar Grankvist; Ivan-Edvard Bergman; [2023]
    Keywords : Football; Premier League; Logistic Regression; Match-related statistics; Fotboll; Premier League; Logistisk regression; Matchrelaterad Statisik;

    Abstract : The aim of this study was to explore how match-related statistics contribute to winning association football matches. This is relevant for stakeholders in the football industry to facilitate the understanding of what factors contribute to winning matches and can thus be of use when formulating match tactics. READ MORE