Essays about: "Thesis in marketing communication BUSINESS"

Showing result 16 - 20 of 157 essays containing the words Thesis in marketing communication BUSINESS.

1. 16. The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Dunehav; Okka Mennenga; [2021]
   Keywords : Business and Economics;

   Abstract : Title: The Increased Value in Appealing to Brand Community Members - A Comparison with Regular Customers Date of seminar: June 3rd, 2021 Course: BUSN39 - Degree Project in Global Marketing - Master Level Authors: Klara Dunehav & Okka Mennenga Supervisor: Veronika Tarnovskaya Keywords: Brand Communities, Brand Value, Fashion Brands, Qualitative Research Thesis Purpose: Identifying differences in brand value between fashion brand community members compared to regular customers in order to see value-enhancing traits. Methodology: Qualitative, Abductive and Intensive Research based on 9 semi-structured interviews. READ MORE

3. 17. The influence of guerrilla marketing on consumers’ purchasing behavior

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Zeineb Tarek Jawad Al Fattal; Ismael El Rharbaoui; Amara Aldebe; [2021]
   Keywords : ;

   Abstract : Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amara Aldebe, Ismael El Rharbaoui.  Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne Johnstone Keywords: guerrilla marketing, consumers’ behavior, purchasing behavior, marketing communication, brand image, WoM Researchquestion: How does guerrilla marketing influence consumers purchasing behavior? Purpose: To examine the effect of guerrilla marketing on purchasing behavior Method: Qualitative research technique Conclusion: The impact of guerrilla marketing on purchasing behavior mainly dependson the brand image and how innovative the guerrilla campaign is . READ MORE

4. 18. Marketing in start-ups : A case study of business relationship development

   University essay from Uppsala universitet/Industriell teknik

   Author : Hampus Myhr; Alejandro Pérez Dueñas; [2021]
   Keywords : Marketing; Start-up; Business-to-business; Relationship marketing; Business relationships;

   Abstract : Business relationships are crucial for succeeding in the market for companies. Therefore, start-ups must focus on establishing business relationships early on, since these naturally do not exist for new players. The purpose of this thesis is to understand how start-ups work in order to establish business relationships. READ MORE

5. 19. LUXURIOUS BRAND AND SOCIAL MEDIA : Luxurious brands marketing strategies in social media

   University essay from Mälardalens högskola/Industriell ekonomi och organisation

   Author : Shadi Botros; Yacoub Said; [2021]
   Keywords : Luxury brands; Social media marketing activities; Brand perceptions; Brand awareness; Purchase intention.;

   Abstract : Date: 2021/06/03 Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shadi Botros, Yacoub Said (87/07/24) (95/01/01) Title: LUXURIOUS BRAND AND SOCIAL MEDIA Tutor: Edward Gillmore Keywords: Luxury brands, Social media marketing activities, Brand perceptions, Brand awareness, Purchase intention. Research questions: What are the outcomes of social media marketing used by luxury brands, brand awareness and brand perception, on purchase attention? Purpose: The purpose of this research is to study if social media marketing can have an effect on luxuries brands perception in consumers mind and if social media can influence consumers purchase intention. READ MORE

6. 20. From commercial product to art piece: luxury in the search of virtual exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gvantsa Khabalashvili; Leyre Hermana García-Agulló; [2021]
   Keywords : luxury; luxury brand; art; artification; cultural capital; Business and Economics;

   Abstract : Thesis purpose: The purpose is to identify what opportunities the approach to art on Instagram offers luxury brands to sustain their exclusivity in an age of mass production. Theoretical Perspective: Pierre Bourdieu’s (1984) cultural capital, legitimate culture and Kapferer and Bastien’s (2012) anti-marketing rules and the artification of luxury are the main sources of theory used to develop the analysis. READ MORE