Essays about: "Thesis on marketing mix"

Showing result 26 - 30 of 96 essays containing the words Thesis on marketing mix.

  1. 26. "Down with the Ritz - Long live the street." : a critical discourse analysis on the merge of streetwear and high fashion.

    University essay from Lunds universitet/Avdelningen för modevetenskap

    Author : Jasmin Juzbasic; [2017]
    Keywords : high fashion; streetwear; co-branding; personal branding; collaborations; subcultures; postfashion; Cultural Sciences;

    Abstract : This study has given insight to the phenomenon of collaborations between high fashion brands and streetwear brands within the fashion discourse. The study uses journalistic texts from popular online streetwear magazines as empirical material in order to perform a critical discourse analysis on the sub-discourses of high fashion and streetwear. READ MORE

  3. 27. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

  4. 28. Justifications of private actors in the provision of welfare services to vulnerable populations

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Anna Maheu; [2017]
    Keywords : Marketization; Employment; Welfare State; Justification; Criticisms;

    Abstract : The support and matching program is a unique case of marketization of job-brokerage by the Swedish Public Employment Service since 2007. This program impacts especially the foreign-born population facing disproportionate unemployment rates in Sweden. READ MORE

  5. 29. Small green farm shops on the countryside and their green marketing strategies : A cross case study of how and why small green Swedish farm shops work with green marketing strategies to interact with potential customers

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Rebecka Lorentzson; Sofia Kullberg; [2017]
    Keywords : marketing mix; farm shop; green marking; green customers;

    Abstract : This thesis examines how small green Swedish farm shops are using green marketing and why customers are buying from small green farm shops. To examine this, two farm shops were chosen based on specific criteria; Gudmundsgården and Skrea Ost. READ MORE

  6. 30. Marketing Mix Modelling from the multiple regression perspective

    University essay from KTH/Matematisk statistik

    Author : Ecaterina Mhitarean; [2017]
    Keywords : ;

    Abstract : The optimal allocation of the marketing budget has become a difficult issue that each company is facing. With the appearance of new marketing techniques, such as online advertising and social media advertising, the complexity of data has increased, making this problem even more challenging. READ MORE