Essays about: "Thesis on marketing mix"

Showing result 31 - 35 of 96 essays containing the words Thesis on marketing mix.

1. 31. Credible or not : A study on the factors influencing consumers' credibility assessment of product placements on Instagram

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Elin Kulin; Linnéa Blomgren; [2016]
   Keywords : Social media marketing; Product placement; Credibility;

   Abstract : Background: To align with the new trend of using social media in the marketing mix, product placement has been adapted to social media platforms as one strategy to create attention. Especially on Instagram, product placements have gained popularity among companies. READ MORE

3. 32. Influences on the Adaptation and Standardization Level of Swedish MNCs in the German Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tyll Wuerfel; Ellen Weiler; [2016]
   Keywords : Standardization; Adaptation; International Marketing Strategy; Sweden; Germany; MNC; Competitive Advantage; Customer Response; Economic Freedom; Consumer Perspective; Retailing; Clas Ohlson; Hardware Store;

   Abstract : The purpose of this thesis is to describe how the factors influence the level of adaptation and standardization of a marketing strategy and subsequently analyze how the factors influence the level of adaptation and standardization of Swedish MNCs’ in the German market. The relevant factors for the decision towards standardization and adaptation are found out using a framework composed by Viswanathan & Dickson (2007). READ MORE

4. 33. Channel Extension Signalling Effects - How consumer-perceived signals of effort behind an added channel affect the entire online retail brand

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Agnetha Holmberg; Alexandra Fristedt; [2016]
   Keywords : Online retail sales channel extension; Consumer-perceived signals of advertising effort; Complementary capabilities of channel extensions;

   Abstract : Over the last decade, multichannel retail strategies, in which new channels are added to existing channel mix offering to implicitly increase consumer value and keep competitiveness on the market, has grown rapidly. Although creation of a multichannel offering seems to hold many benefits for retailers, the full effects on their customers, and by extension the brand, are largely unknown. READ MORE

5. 34. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
   Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

   Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE

6. 35. Pricing Single Malt Whisky : A Regression Analysis

   University essay from KTH/Matematisk statistik

   Author : Sanna Bjartmar Hylta; Emma Lundquist; [2016]
   Keywords : ;

   Abstract : This thesis examines the factors that affect the price of whisky. Multiple regression analysis is used to model the relationship between the identified covariates that are believed to impact the price of whisky. The optimal marketing strategy for whisky producers in the regions Islay and Campbeltown are discussed. READ MORE