Essays about: "Thesis on marketing mix"

Showing result 36 - 40 of 96 essays containing the words Thesis on marketing mix.

1. 36. Forecasting Campaign Sales Using Artificial Neural Networks

   University essay from Lunds universitet/Matematik LTH

   Author : Joel Engström; [2016]
   Keywords : Artificial Neural Networks; ANN; Multiple Linear Regression; Campaign predictions; Campaign modeling; Marketing mix modeling; Mathematics and Statistics;

   Abstract : This thesis will investigate the characteristics and possibilities of implementing a forecasting model for campaign sales in Coop stores. The implementation will be done by the use of multiple linear regression and artificial neural networks. Advantages and drawbacks of these models will be investigated and discussed. READ MORE

3. 37. Idea, Product, Launch and Beyond; Technology business incubators and graduate evaluations in Silicon Valley and literature

   University essay from Göteborgs universitet/Graduate School

   Author : Fredrik Örneblad; [2015-10-06]
   Keywords : ;

   Abstract : This research is concerned with technology business incubators and more specifically on the rather undefined area of graduate evaluations. Many business incubators track their graduated companies and evaluate them as a late-stage process, often later used for proof of impact, performance measurements and collected for general stakeholder or marketing strategies. READ MORE

4. 38. Store image perceptions

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Wikström Linus; [2015]
   Keywords : Store image; Customer satisfaction; Store Loyalty; Perception; Retail mix;

   Abstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE

5. 39. Value creation through entrepreneurial marketing : A qualitative case study for Swedish milk industry

   University essay from Högskolan Väst/Avd för företagsekonomi

   Author : Xie Mengting; Xudong Zhang; [2015]
   Keywords : Entrepreneurial marketing; Value creation; Value proposition; Marketing mix; STP segmentation; target; positioning ; Entrepreneurial business;

   Abstract : Purpose – The first purpose of the study was to formulate a holistic value proposition framework in connection with value creation concept with an entrepreneurial marketing approach. Meanwhile, the second purpose was to reveal the way of creating value through EM. READ MORE

6. 40. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dinara Minakhmetova; Anastasia Savchenko; [2015]
   Keywords : Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

   Abstract : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. READ MORE