Essays about: "Tobias Meier"

Found 1 essay containing the words Tobias Meier.

  1. 1. "Relationships are the key to avoid suprises." : A qualitative study of how a Swedish B2B SME perceive risk when internationalizing to South Africa.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tobias Meier; [2016]
    Keywords : Risk perception; risk management; SME; B2B; emerging market; internationalization; network theory;

    Abstract : The purpose of this thesis is to describe and analyze how Swedish B2B SMEs perceive and manage risk when internationalizing to South Africa. The author intends to contribute with empirical contributions regarding risk perception and management in this matter in order to ease the establishment for other companies wanting to expand to South Africa. READ MORE