Essays about: "Video games marketing"
Showing result 11 - 12 of 12 essays containing the words Video games marketing.
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11. Identifying and testing success factors for brand extensions in the Video Game Industry : The differences between segments of players and a model for predicting success in the Tomb Raider Series
University essay from IHH, FöretagsekonomiAbstract : Background Brand managers often use brand extension as a “lower” risk alternative when introducing new products. A lot of research has been conducted about brand extensions but mostly focusing on fast moving consumer goods, therefore ignoring the impact that this strategy carries on experience goods and more precisely, the video game industry. READ MORE
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12. In-Game Advertising: Making or Breaking the Computer Gaming Experience?
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The practice of placing advertisements in computer and video games is referred to as in-game advertising. Due to an increase in the number of internet connected gaming devices, in-game advertising is by many analysts expected to become an important marketing tool for reaching the elusive target group of males aged 18 to 34; a group that watches less television in favor of playing more computer and video games. READ MORE
