Essays about: "Video games marketing"

Showing result 6 - 10 of 12 essays containing the words Video games marketing.

  1. 6. Video Ad Attributes and Engagement Intentions: A quantitative study of the effects of video ad attributes on viewers' engagement intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : YueXin Zhou; Hanwen Wu; [2021]
    Keywords : Mobile Games; Video Ads; Engagement Intentions; Ad Attributes; Social Media;

    Abstract : Mobile games have become more popular around the world, especially during the time of COVID-19. As a result, mobile game publishers spend more resources on mobile game marketing, and video ads have become a practice that is widely adopted. READ MORE

  3. 7. Exploring brand identity practice in video game start-ups : Industrial Marketing

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Andreas Harding; [2019]
    Keywords : Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Abstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE

  4. 8. So Many Mobile Games, So Little Visibility : A dissection of the problems surrounding visibility and discoverability in mobile gaming

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Joshua Rinaberger; Zoë Garner; Luis Riofrio; [2018]
    Keywords : Mobile; applications; apps; digital; marketplace; consumer; decision; making; process; information; search; user; acquisition;

    Abstract : The purpose of this thesis is to research marketing video games for mobile devices that are releaesd through app stores. The intention is to identify the key factors in the consumer decision process for the casual mobile game audience regarding how they obtain information about apps and identify locations for mobile games to gain more visibility. READ MORE

  5. 9. Using the DIAL Protocol for Zero Configuration Connectivity in Cross-Platform Messaging

    University essay from Linköpings universitet/Interaktiva och kognitiva system; Linköpings universitet/Tekniska högskolan

    Author : Emil Bergwik; [2014]
    Keywords : companion device; TV interactivity; cross-platform messaging;

    Abstract : Today's living room context offers more and more possibilities when it comes to when and how to interact with the television and media content offerings. Buzzwords such as "TV Everywhere" is something that both hardware manufacturers, content providers and television networks are pursuing to great lengths. READ MORE

  6. 10. Game trailers - A study of game trailer design

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Stefan Karlsson; Sebastian Bergendorf; [2013]
    Keywords : Video games marketing; Game trailer; Announcement trailer; Game trailer design; Purchase intention;

    Abstract : A case study on four game trailers was conducted to find out how the design of game trailers can affect purchase intentions of viewers. The purpose of the thesis was to investigate what aspects of an announcement trailer that should be considered when designing a game trailer in order to impact purchase intention of viewers. READ MORE