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Showing result 1 - 5 of 18 essays matching the above criteria.

1. 1. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

   University essay from Jönköping University/JIBS Entrepreneurship Centre

   Author : Vy Nguyen; Nhu Nguyen; [2022]
   Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

   Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

3. 2. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Maiful Begum; Dang Hong Thai; [2020]
   Keywords : SME; IT sector; Growth; Growth Stages; Resources;

   Abstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE

4. 3. EU-Vietnam Free Trade Agreement - A study of EVFTA’s impact on authoritative control in Vietnam’s business environment

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Ida Köhler; [2020]
   Keywords : Public international law; international trade law; Vietnam; EU; EU-Vietnam Free Trade Agreement; Law and Political Science;

   Abstract : Vietnam’s and the EU’s history of regulated trade relations emanates from 1996 when the first bilateral agreement covering trade entered into force between the parties. The bilateral trade relationship has developed ever since. READ MORE

5. 4. Western fast fashion brands in the eyes of Vietnamese millennials

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : To Linh Nhan; Minh Tinh Le; [2019]
   Keywords : Western brands; fast fashion; country of origin; attitudes; symbolic values; Vietnam;

   Abstract : Background  Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE

6. 5. Knowledge retention in Vietnam-based ManagementConsulting SMEs

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Atefeh Anbary; Linh Nguyen; [2017]
   Keywords : Knowledge retention; knowledge sharing; SMEs; management consulting SMEs; Vietnam; leadership;

   Abstract : Aim: The overall aim of the thesis is to describe and understand how Vietnam-based management consulting SMEs retain organizational knowledge in cases of employees’ departure and further develop strategies for knowledge retention. Methodology: Qualitative research via semi-structured interviews in 2 Vietnam-based management consulting SMEs (1 medium-sized company and 1 small company) was conducted. READ MORE