Essays about: "Win win benefits"

Showing result 11 - 15 of 33 essays containing the words Win win benefits.

1. 11. It is a Win-Win Situation. : A quantitative study about the effects of perceived co-creation benefits on customer-based brand equity (CBBE).

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anton Johansson; Isabela Chiweshe; Tim Rikli; [2019]
   Keywords : co-creation; online co-creation; customer-based brand equity; brand loyalty; brand experience; customer participation;

   Abstract : Background: Brand managers are always trying to find ways to increase brand profitability and creating a stronger competitive advantage. Part of the marketing activities implemented by brand managers is geared towards building brand equity. READ MORE

3. 12. The Green and Just City? Discourses on urban greening in local sustainability planning

   University essay from Lunds universitet/Miljövetenskaplig utbildning

   Author : Sara Ullström; [2019]
   Keywords : urban greening; sustainability planning; justice; critical discourse analysis; Fairclough; Social Sciences; Law and Political Science; Earth and Environmental Sciences;

   Abstract : In the realm of urban planning, urban greening – the creation or restoration of green spaces in cities – has risen as an attractive approach for policy-makers and planners engaged in sustainability. As the benefits of urban greening are many, from social and cultural to environmental and economic, it has become positioned as a win-win solution to several urban challenges related to sustainable development. READ MORE

4. 13. South-South Cooperation : A case study of Ethiopia’s political and economic relations with China and Turkey

   University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

   Author : Tilda Verdonk; [2018]
   Keywords : Ethiopia; China; Turkey; South-South cooperation; Global Political Economy; Dependency Theory; International Relations.;

   Abstract : As the world system and the global political economy is under constant transformation, there is an increasing need for further research. Shifting from a North-South polarity towards a South-South-East relationship, the situation on the African continent is gaining more and more attention. READ MORE

5. 14. Start-ups' Motives, Approaches, and Opportunities for Using Open Innovation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tea Mkheidze; Diana Carolina Garces Fuentes; [2018]
   Keywords : Open innovation; start-ups; liability of newness; innovation; open innovation network; intermediary; water sector.; Business and Economics;

   Abstract : Purpose – The existing literature of open innovation (OI) has focused mainly on large companies and few on SMEs, leaving start-ups with scarce analysis of the use of OI. This paper aims to close that gap and contribute to a better understanding of what drives start-ups to open for innovation, how they use it and comprehend what challenges and benefits OI brings to start-ups. READ MORE

6. 15. NFC – Great innovation is on the rise, but the market remains very fragmented. The diffusion of innovation using the example of Near Field Communication (NFC) multiapplication platform.

   University essay from KTH/Industriell Marknadsföring och Entreprenörskap

   Author : David Voges; [2017]
   Keywords : ;

   Abstract : The research is based in the Near Field Communication (NFC) market in Germany. Thetechnology is a standard for contactless information exchange via a NFC chip. Today mainlysuch chips are implemented into payment cards, member ship cards, public transport tickets etc. READ MORE