Essays about: "Young Professionals"

Showing result 21 - 25 of 62 essays containing the words Young Professionals.

  1. 21. Generation Z has opened the can

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Emma Carlzon; Isabella Rammasi; [2021]
    Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

    Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE

  3. 22. “I am not so sure of that we are very good at working actively, and are doing this, when we lack any form of suspiciousness” : An implementation evaluation of region skåne’s care program to prevent intimate partner violence in three care settings specialized in youth

    University essay from Malmö universitet/Institutionen för kriminologi (KR)

    Author : Tegel Emma; [2021]
    Keywords : care program; implementation evaluation; intimate partner violence; IPV screening; thematic analysis; youth intimate partner violence.;

    Abstract : The present study constitutes the qualitative part of a project with aim to evaluate the implementation of Region Skåne’s care program to prevent intimate partner violence. Due to the increasing awareness of youth intimate partner violence in Sweden, the study aim was to evaluate the extent to which the care program has been implemented, as well as what the perceptions of the care program were, in three care settings specialized in young patients. READ MORE

  4. 23. Service Design for a Sustainable Food Consumption : Bridging Gaps between the Food Source and the Kitchen

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Wiktor Bjellebeck; Sebastian Peldius; [2020]
    Keywords : ;

    Abstract : The client of this thesis is Electrolux and the department Electrolux Innovation. The supervisors from the company are Camila Serpa Soares and Tove Chevalley. READ MORE

  5. 24. Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Pierre Alefjord; Antonio Tortorici; [2020]
    Keywords : Rituals; Consumer rituals; Shopping center; Malls; Experiential marketing; Value creation; Customer experience;

    Abstract : Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement. READ MORE

  6. 25. Advertising Strategies to Recruit Young Professionals in the Public Sector : A Multiple Case Study

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Daphne Peulers; Katarina Tukaric; [2020]
    Keywords : Employer Branding; Advertising; Public Sector; Young Professionals;

    Abstract : Abstract Employer branding is an approach to recruit potential employees, it can be significant for organizations to have the most appropriate human capital in order to increase the effectiveness and build competitive advantage. It is important for all types of organizations, equally for the private and public sector, to understand what effect advertising has on potential employees. READ MORE