Essays about: "Isabella Rammasi"

Found 2 essays containing the words Isabella Rammasi.

1. 1. Identity Construction through Consumer Collectives: A qualitative study on how consumers construct their identity within the beauty community on Tiktok

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Isabella Rammasi; Karólína Pétursdóttir; [2022]
   Keywords : Tiktok; Identity Creation; Consumer Collectives; Beauty Products; Consumer Tribes; Subcultures; Business and Economics; Social Sciences;

   Abstract : The study aims to develop an understanding of how consumers construct their identities through online communities on social media platforms. The paper will specifically look into the platform Tiktok, and moreover how consumers construct their identities within the beauty community on the platform. READ MORE

3. 2. Generation Z has opened the can

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Emma Carlzon; Isabella Rammasi; [2021]
   Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

   Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE