Essays about: "Emma Carlzon"

Found 1 essay containing the words Emma Carlzon.

  1. 1. Generation Z has opened the can

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Emma Carlzon; Isabella Rammasi; [2021]
    Keywords : Snus; White tobacco-free snus; Generation Z; Branding strategies; Digital marketing; Symbolic Consumption; Influencer-marketing; Lyft; Social Sciences;

    Abstract : This study has examined the relationship between the increase in consumption of white snus among Generation Z in Sweden and the branding strategies used by the nicotine brand LYFT. The purpose of this research has been to gain an understanding of how a brand can market a regulated product to a young consumer segment by conducting strategic communication prefered by these young individuals. READ MORE