Essays about: "Young Swedish Consumers"

Showing result 16 - 20 of 54 essays containing the words Young Swedish Consumers.

  1. 16. Exploring housing preference of young adults– With focus on largest cities in Sweden

    University essay from KTH/Fastigheter och byggande

    Author : Mijin Kim; [2020]
    Keywords : Housing preference; young adults; analytical hierarchy process AHP ; Boendepreferenser; unga vuxna; analytical hierarchy process AHP ;

    Abstract : For the last decades, numerous researchers have studied housing preferences of populations. However, very few researchers put highlight on young adults in Sweden and their housing preference. READ MORE

  3. 17. Consumers rituals inside shopping malls : A qualitative study on consumers shopping rituals inside Swedish shopping malls

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Pierre Alefjord; Antonio Tortorici; [2020]
    Keywords : Rituals; Consumer rituals; Shopping center; Malls; Experiential marketing; Value creation; Customer experience;

    Abstract : Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement. READ MORE

  4. 18. Skills and competencies for sustainable food systems : case study of young market gardeners in Sweden

    University essay from SLU/Dept. of Plant Breeding (from 130101)

    Author : Lotten Lundgren; [2020]
    Keywords : market gardening; sustainability; food system; skills; competencies; lock-in; transition;

    Abstract : Global food systems are locked into a sociotechnical regime where actors are dependent on high external inputs and economies of scale, and systemic innovation is necessary to meet sustainability targets. Recent research into the development of education for fostering sustainability leaders, such as the Horizon 2020-project NextFood, have largely focused on mainstream agriculture, despite the importance of niches in driving systems change. READ MORE

  5. 19. Investigating the ‘Greenness’ of Young Consumers : A Study on the Influence of Environmental Concern, Exposure to Green Marketing and Green Scepticism on Green Purchase Decisions.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Julia Darnéus Ekeroth; Natasha Milner; Elina Nurmi; [2020]
    Keywords : Environmental concern; green marketing; green consumer; green scepticism; green purchase decision;

    Abstract : ABSTRACT   Date:                                  2020-06-06   Level:                                 Bachelor Thesis in Business Administration, 15 cr   Institution:   School of Business, Society and Engineering, Mälardalen University   Authors:         Elina Nurmi                         Julia Darnéus Ekeroth   Natasha Milner             (1993-01-08)                              (1996-07-24)                                  (1998-05-05)   Title:                                  Investigating the ‘Greenness’ of Young Consumers   Tutor:                                David Freund   Keywords:  Environmental concern, green marketing, green consumer, green scepticism, green purchase decision. Research Question: How can environmental concern, exposure to green marketing and green scepticism influence young consumers’ green purchase decisions?   Purpose: The purpose of this thesis is to investigate how young consumers’ green purchase decisions can be influenced by their environmental concern, exposure to green marketing and lastly, green scepticism. READ MORE

  6. 20. Front-of-Package labels: Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maria Contreras; Carla Paladines Martinez; [2020]
    Keywords : Front-of-Package nutrition labels; FOPL; consumer self-confidence; decision-making; Business and Economics;

    Abstract : The aim of this research is to understand how consumers perceive nutrition labeling systems and whether the role of consumer self-confidence influences their behavior at the stages of evaluation of alternatives and purchase decision when purchasing food products. This study uses a qualitative methodology with semi-structured interviews; 11 Swedish young adults were interviewed in order to gain knowledge on their perceptions of the topic of research. READ MORE