Essays about: "Young Swedish Consumers"
Showing result 11 - 15 of 54 essays containing the words Young Swedish Consumers.
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11. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. READ MORE
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12. How did the simple leather wallet end up as an activist tool for change? A qualitative study of young Swedish consumers boycott and buycott behavior of food and drink brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: This thesis aims to discover young Swedish consumers' boycott and buycott behavior of food and drink brands by understanding their decisions and participation in these practices. Methodology: This study is built upon a qualitative research design and adopts an abductive approach. READ MORE
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13. How can insect-based food appeal to consumers in the Swedish market? : A qualitative study on identifying major factors that impact purchasing insect-based food and examining how novel companies can penetrate the Swedish market.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : The main purpose of this study was to examine the main factors that both positively and negatively influence consumers purchasing behavior in terms of insect-based food. By investigating the factors, the study aimed to shed light on how insect-based food can seamlessly penetrate the Swedish market with the use of marketing strategies. READ MORE
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14. Social media reviews effect on consumers purchases intention & actual buying behavior in the beauty industry : -A cross-country comparison
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research Question: To what extent do social media reviews’ effect on the purchase intention and actual buying behaviour of consumers differ in the beauty industry in a cross-country comparison? Purpose: The purpose of this study is to explore to what extent consumers in the beauty industry perceive the importance of social media reviews and if it has direct or indirect effect on either their purchase intentions or buying behaviors or if not on both. The aim is then to contribute to limited research available and to see if this connection differs with the country particularly between Sweden and Sri Lanka. READ MORE
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15. A study of the chips packaging amongyoung consumers in Sweden : From the perspective of customer satisfaction and customer’s purchase decisions
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : The purpose of the study is to understand the satisfaction of young customers living in Sweden for a long time with the packaging of chips and the impact of packaging on their chip purchase and to discuss corporate social responsibility in connection with environmental sustainability. In this study, theoretical analysis, interviews, and focus groups are used as the research methods. READ MORE
